In this video, Henry Jenkins, author of Convergence Culture and director of the Comparative Media Studies Program at MIT, discusses the role

"As we moved into the 20th Century [...] images now belong to major media companies who claim exclusive ownership of it. What we're seeing is in the digital age, as the public began to take media in its own hands and began to assert its right to retell those stories, the public are taking the media without the permission of copyright owners and innovating, experimenting, recontextualizing, responding to those images in new ways."

He continues to discuss that this participatory culture has created a complex mediascape that has the potential to further propel the diversification of the world. Phone cameras, text messages and open forums have the potential not just to upend politics, reshape entertainment, and expose the life of the 'average' person, but it also can push forward human rights by offering a platform to the most oppressed segments of society.